A new website
for W1 Working
Following our call on 9 April, here's exactly what we'd build, how long it would take, and what it would cost. Two options to pick from.
Prepared by Launchfyi for Ben Ward
How we'd work together
Five phases across eight weeks. You'll always know what's happening, what's coming next, and what we need from you.
Week 1
Discovery
Before we design anything, we need to understand what you want to achieve and what your taste looks like.
- Kick-off call to align on goals, voice, and priorities
- A short brief for you to fill out on your audience, tone, and what 'good' looks like
- We ask you for 3 to 5 websites you love (any industry) so we understand your taste
- Content audit of your existing site so we know what to keep, rewrite, or drop
- Sitemap and content plan signed off before we touch design
Weeks 2 to 3
Design
We design in code, so what you see is what you get. No static mockups that look different when built.
- A few different homepage designs for you to choose from, built as real working pages
- Two rounds of design revisions built into the scope
- Sign-off on the homepage look and feel before we build out the rest of the site
Weeks 4 to 6
Build
The main development phase. Every page, every feature, every integration.
- Front-end development of every page listed below
- Custom admin panel so you and Tessa can manage content yourselves
- Product browser with search, filters, and categories
- Google reviews and Instagram / LinkedIn feed integrations
- Enquiry form wired into your inbox and/or CRM (Slack notifications available too)
Week 7
Content & Polish
Everything in place. Now we load real content, tune performance, and run the whole thing through its paces.
- Loading in your content, case studies, and product data
- Photo optimisation and image compression so the site loads fast
- SEO metadata for every page
- Accessibility and performance tuning
- Cross-browser and device testing
Week 8
Launch
Switch over and go live. If you're on the retainer, this is just the beginning.
- Walkthrough and sign-off with you
- Butterlinks analytics set up (cookieless, privacy-first, no cookie banner needed)
- DNS switch so the new site goes live without downtime
- Admin panel walkthrough so you know how everything works
- Post-launch support for any quick fixes
Every page, every feature
Here's exactly what the new site includes, page by page, and why each one earns its place.
Homepage
First impression. Tells your story in 30 seconds and points people to the right section.
- Bold hero with your positioning: technical advisor, not salesperson
- Featured brands preview showing the sliding-scale concept
- 3 featured case studies that rotate as you add new ones
- Client logo wall (Dior, Virgin Atlantic, BBC, Global Radio, 20th Century Fox)
- Live Google reviews feed pulled in automatically
- Short About W1 teaser linking to the full page
- Clear contact call-to-action in the hero and footer
About W1
Builds trust. Lets your personality and W1's 22-year story come through.
- The company story starting with your dad, 22 years of history
- Meet the team: Ben and Tessa, with photos if you want them
- The 'you call me and I sort it' ethos in full
- Values and how W1 actually operates day-to-day
- Showroom and Clerkenwell location information
Brands
Your biggest differentiator. Turns the sliding-scale idea from our call into a proper page.
- Introduction explaining how you think about brands: price, quality, service level
- Brand cards grouped by tier, with clear positioning for each
- Filter and sort by tier, type, or budget
- Every brand gets a short write-up: who they are, why you recommend them, when they're the right fit
- Links from each brand card through to relevant product pages
Herman Miller Spotlight
Herman Miller is your anchor supplier. It deserves its own dedicated section.
- Dedicated landing page for Herman Miller
- The history, philosophy, and why you champion them
- Full product browser with search and filters
- Categories for seating, workspaces, and storage
- Each product links through to its own dedicated page
Product Detail Pages
One per product, auto-generated from the CMS. Good content here ranks on Google and in AI search.
- Image gallery and key product details
- Relevant specifications tailored to each product
- Related products and case studies where applicable
- Direct enquiry form so visitors can ask about a specific product
- Adding a new product takes minutes from the admin panel
Case Studies
Proof. Concrete examples of work you've delivered for clients people recognise.
- Gallery view of every project with filters by industry and product
- Each case study has its own detail page with a full write-up
- Brief, challenge, solution, photos, and outcome for each
- Client testimonials embedded where possible
- You can add new case studies from the admin panel as projects finish
How We Help
Removes ambiguity about what you actually do. Filters out time-wasters.
- The consultation process explained step by step
- Specification, quoting, and budget guidance
- Supply, delivery, and installation
- After-sales: maintenance, support, and ongoing advice
- Clear CTAs for each service type
Reviews
Social proof. Pulls in Google reviews automatically and uses structured data for SEO.
- Full wall of your Google reviews, auto-updating
- Long-form testimonials from case study clients
- Structured data so Google shows your star rating in search results
- Helps with AI search tools like ChatGPT when people research you
Contact
Where visitors turn into real leads.
- Single enquiry form with project type and budget fields
- Lands in your inbox and/or CRM (Slack notifications available too)
- Direct phone, email, and WhatsApp links
- Office location and map
- Optional link to your calendar for people who want to book a call directly
Legal Pages
Privacy policy and terms. Standard but necessary.
- Privacy policy
- Terms of business
- Accessibility statement
- No cookie banner needed, since we use Butterlinks for analytics (cookieless and privacy-first)
Need additional pages? Just let us know.
Infrastructure & tech
The stuff visitors never see but that makes everything work. Included with all three options.
Modern stack
Built on Next.js 16 and React, the same tech powering some of the world's fastest websites.
Fast on every device
Loads in under a second on mobile, scoring 90+ across Google's performance metrics.
Search visibility from day one
Proper technical SEO including structured data so Google and AI tools like ChatGPT can read your site.
Privacy-first analytics
Butterlinks is a cookieless analytics tool, which means no cookie banner, full GDPR compliance, and a cleaner visitor experience.
Custom admin panel
A simple CMS so you and Tessa can update content without needing a developer.
Secure and backed up
SSL, daily backups, and uptime monitoring all handled. If anything breaks, we know before you do.
Eight weeks, start to launch
Starting 4 May 2026, we'd aim to launch the new site by the end of June 2026.
4 May
Week 1
11 May
Week 2
18 May
Week 3
25 May
Week 4
1 Jun
Week 5
8 Jun
Week 6
15 Jun
Week 7
22 Jun
Week 8
Discovery
Week 1 · 4 MayKick-off, brief, reference sites, content audit
Design
Weeks 2–3 · 11 May–18 MayHomepage designs in code, revisions, sign-off
Build
Weeks 4–6 · 25 May–8 JunAll pages, CMS, product browser, integrations
Content & Polish
Week 7 · 15 JunContent load, SEO, performance, testing
Launch
Week 8 · 22 JunGo live, analytics, admin walkthrough
Discovery
Kick-off, brief, reference sites, content audit
Design
Homepage designs in code, revisions, sign-off
Build
All pages, CMS, product browser, integrations
Content & Polish
Content load, SEO, performance, testing
Launch
Go live, analytics, admin walkthrough
Start
4 May 2026
Launch
End of June 2026
Important:your existing site stays live the entire time. We only swap over on launch day, once you're happy with the new one and have signed it off.
Three ways to work together
All three options deliver the same Phase 1 website. The difference is what happens after launch.
Option A
One-off build
A traditional website project. We build it, you own it.
Hosting and care included in year 1.
What's included
- Every page listed under 'What We'll Build'
- Discovery, design, build, and launch
- Custom admin panel so you can manage content yourself
- Year 1 hosting and care included, then £480/year after
- Two rounds of design revisions
- Post-launch support for 30 days
Payment schedule
- £3,750 (50%) on 4 May 2026 to kick off
- £3,750 (50%) before launch
After launch
The site is yours. Any new features, pages, or changes are quoted and billed separately.
Option B
Ongoing partnership
We build Phase 1, then keep building month after month.
£0 upfront. 12 month minimum, rolling monthly after that.
Everything in Option A, plus
- Continuous build across the year: new features, sections, and ideas added as they come up, without quoting every change
- Unlimited design revisions, one request at a time (so we can give each change proper attention before moving on)
- Phase 2 features included (e.g. the e-commerce section if you decide you want it)
- New case studies and product pages added as you finish projects
- Reputation management: automated Google review requests to clients after projects complete
- Access to our in-house CRM system for lead tracking, pipelines, social media scheduling, and email marketing
- Ongoing SEO and AI search optimisation
- Monthly strategy call: a 30-minute review of what's working and what to focus on next
- Hosting, domain, SSL, backups, and monitoring all included
- WhatsApp support for quick questions and small tweaks
Payment schedule
- £695 on 4 May 2026 (first payment)
- £695 on the 4th of every month after
- 12 month minimum
Scope
The retainer has a scope, but it is not rigid. Phase 1 is the initial build. Phase 2 and beyond is what we work on together across the rest of the year. You always have something new happening on the site.
Option C
Full service
Everything in Option B, plus we create content and optimise how you operate.
£0 upfront. 12 month minimum, rolling monthly after that.
Everything in Option B, plus
- Social media content creation: 4 posts per month across Instagram and LinkedIn, designed and written by us
- Blog articles: 2 per month, written from scratch or expanded from your social content
- Video editing: 1 short-form piece per month from footage you shoot
- Quarterly on-site visits to capture photos, video, and review the business in person
- Process automation audit: we look at how you operate and find ways to automate repetitive tasks (initial deep-dive, then refined over time)
- Monthly strategy call extended to a full hour
- LinkedIn ghostwriting for Ben's personal profile
Payment schedule
- £1,295 on 4 May 2026 (first payment)
- £1,295 on the 4th of every month after
- 12 month minimum
Side by side
| Option AOne-off | Option BPartnership | Option CFull service | |
|---|---|---|---|
| Investment | |||
| Upfront cost on 4 May 2026 | £3,750 | £695 | £1,295 |
| Total year 1 cost | £7,980 | £8,340 | £15,540 |
| The build | |||
| Phase 1 website built | |||
| Scope after launch | Fixed | Evolving | Evolving |
| Design revisions | 2 rounds | Unlimited | Unlimited |
| Phase 2 features (e.g. e-commerce) | Quoted separately | ||
| Growth & management | |||
| New case studies & product pages | Quoted separately | ||
| Reputation management | |||
| CRM & social media scheduling | |||
| Ongoing SEO & AI search work | |||
| Monthly strategy call | 30 min | 1 hour | |
| WhatsApp support | Email only | ||
| Hosting, SSL, backups, monitoring | £480/year | ||
| Content creation | |||
| Social media content creation | 4 posts/month | ||
| Blog articles | 2/month | ||
| Video editing | 1 short-form/month | ||
| LinkedIn ghostwriting | |||
| Operations | |||
| Quarterly on-site visits | |||
| Process automation audit | |||
Ready when you are
Pick an option, or come back with questions. Either way, happy to talk it through.
Pick an option
Or come back with questions. Whatever feels right.
We confirm the start date
4 May 2026 is the earliest. We lock it in.
First payment, kick off
Discovery call, then we get straight into the build.
Launch
8 weeks later, by the end of June 2026, you go live.
