W1 Working
Digital Growth Report
You've taken over a business with 22 years of trust, expertise, and a perfect reputation. Here's how to make your online presence match.
Prepared by Launchfyi for Ben Ward
What you're building on
W1 Working has a strong foundation that most businesses spend years trying to build. These are real strengths worth carrying forward.
Service People Remember
When clients reach you, they stay. A perfect 5-star rating and glowing reviews show the quality is there. The opportunity is getting more people through the door.
Authorized MillerKnoll Dealer
An official authorized dealer for one of the world's most respected furniture brands. That's a credential that carries serious weight with buyers.
Trusted by Major Brands
BBC, Virgin Airways, Standard Chartered Bank, 20th Century Fox, Ashurst. Your client list speaks for itself.
22 Years of Trust
Two decades of expertise built by your father, now yours to take forward. That track record is a real asset.
Prime Location
Clerkenwell is London's design district. Combined with access to the Herman Miller showroom, you're perfectly positioned.
Where your online presence falls short
Even with the strength of your business, your online presence doesn't reflect it. Here's what we found.
Customers Can't Find You
When someone in London searches for a Herman Miller dealer or ergonomic furniture consultant, you're not showing up. You're missing from all 12 major online directories we checked.
Your Website Isn't Generating Leads
No contact form, no structured data for Google, and several product pages with very thin content. There are also typos in URLs and headings, outdated legal references, and no privacy policy or cookie banner.
Great Service, Few Reviews
You deliver 5-star experiences, but only a handful of people have left reviews. Competitors have 100+. There's no system in place to capture the goodwill you're generating with every project.
No Social Presence
LinkedIn, Instagram, Facebook. None are active. For a B2B consultancy selling design-led products, this is a missed opportunity to stay visible to potential clients.
No Way to Measure What's Working
Without proper analytics, tracking, or advertising pixels, there's no way to see how people find you, what they do on your site, or how to reach them again.
Your Story Isn't Being Told
No blog, no case studies, no portfolio. The stories that make your business special aren't being told anywhere online. That's a huge competitive advantage left on the table.
Your Current Website Performance
Google scores every website on four measures. These scores directly affect how high you appear in search results and how visitors experience your site.
Performance
Accessibility
Best Practices
SEO
Our Guarantee
The new website will score 90 or above across all four categories. Most of our sites using the same technology score 95+ across the board. That means faster loading, better search rankings, and more enquiries reaching you.
The good news
These are all solvable problems. Solving them will directly translate into more enquiries and revenue. You already have the hardest part sorted: a genuinely great service that people love.
A better way to browse your products
Your site has 20 product pages across seating, workspaces, and storage. But right now, visitors have to click through each one individually. There's no way to search, filter, or compare. We'd change that.
How it works today
- Visitor lands on the Seating page and sees a grid of images
- They click into a product, read about it, then hit back
- They click the next product, read about it, hit back again
- No way to filter by type (task chair vs. stacking vs. sit-stand)
- No way to search by name or designer
- No way to compare products side by side
- Several product pages have very thin descriptions
How it would work
- One unified product browser for your entire Herman Miller range
- Filter instantly by category: seating, workspaces, or storage
- Search by product name, designer, or type as you type
- Each product gets a rich, detailed page with full specifications
- Visitors can enquire directly from any product page
- You manage the catalogue from a simple admin panel
- New products added in minutes, not days
Try it yourself
This is a working preview of how your product browser could look and feel.
Showing 18 of 18 products
Visitors stay longer
When people can browse and filter easily, they spend more time on your site. More time means more chance of an enquiry.
You save time
Adding or updating a product takes minutes from the admin panel. No developer needed, no waiting for changes to go live.
Google finds more
Each product page becomes its own search result. Someone searching for 'Herman Miller Aeron London' could land directly on your Aeron page.
Who we are
Launchfyi builds high-performance websites and digital strategies for businesses that deserve a better online presence.
Websites That Perform
Fast, responsive, and built for search engines from the ground up. Every site we build scores 90+ on Google's performance tests.
Found by the Right People
Local search optimisation, landing pages, and structured data so your ideal customers find you when they're looking.
Your Story, Told Well
Helping businesses articulate their value online as effectively as they do in person. Case studies, content, and positioning.
Results You Can Measure
Analytics, advertising, social media, and review management. You'll know exactly what's working and where your leads come from.
We're a small, focused team. Every project is personally overseen from start to finish, so nothing gets lost in translation.
Our recent builds include multi-language platforms with 45+ SEO landing pages, full schema markup, custom content management systems, and sub-second load times. We build sites that perform. Not templates with a logo swap.
How we can help
Based on our analysis, here's where we see the biggest opportunities for W1 Working.
A New Website
That works as hard as you do
- Dedicated, rich pages for each Herman Miller product line
- Case studies and client project showcases
- Fast loading on every device, scoring 90+ across the board
- Built-in content management so you can update without a developer
- Designed to convert visitors into consultation requests
- Search engine visibility built in from day one
Local SEO & Visibility
Get found where it matters
- Consistent listings across all major directories
- Google Business Profile fully optimised with photos and posts
- Targeted landing pages for key search terms
- Structured data so Google shows your business prominently
Review & Reputation
Capture the goodwill you're generating
- Claim and optimise your Trustpilot profile
- Simple review request system after successful projects
- Review monitoring and response workflows
Marketing Foundations
The infrastructure to grow
- Analytics and conversion tracking so you know what's working
- Google Ads readiness with landing pages and tracking
- Social media setup, starting with LinkedIn for B2B
- Email capture and newsletter capability
Let's talk
We'd love to discuss this further and understand your goals for the business.
A quick call or meeting
We'll walk through these findings and answer any questions. No obligation, no pressure.
If it's a good fit
We'll put together a detailed proposal with scope, timeline, and investment.
We get to work
Starting with the areas that will make the biggest impact first.
